MEANING OF RESEARCH
Research refers to a search for knowledge. Research is an art of scientific investigation.
“A careful investigation or inquiry specially through search for new facts in any branch of knowledge”.
OBJECTIVES OF RESEARCH
2. To describe accurately the characteristics of a particular individual, situation or a group. (descriptive research)
3. To determine the frequency with which something occurs or with which it is associated with something else. (studies with this object known as diagnostic research)
4. To test a hypothesis of a causal relationship between variables. (such studies are known as hypothesis testing research)
TYPES OF RESEARCH
It is imperative that a marketer has to have a broad understanding of the various types of research, in general. There are eleven types of research depending…
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