Human resource management, management

Business Research Process


Human Resources Management

MEANING OF RESEARCH

 

Research refers to a search for knowledge. Research is an art of scientific investigation.

 “A careful investigation or inquiry specially through search for new facts in any branch of knowledge”.

 

OBJECTIVES OF RESEARCH

1. To gain familiarity with a phenomenon or to achieve new insights into it. (exploratory or formulative research studies)Image

2. To describe accurately the characteristics of a particular individual, situation or a group. (descriptive research)

3. To determine the frequency with which something occurs or with which it is associated with something else. (studies with this object known as diagnostic research)

4. To test a hypothesis of a causal relationship between variables. (such studies are known as hypothesis testing research)

 

TYPES OF RESEARCH

It is imperative that a marketer has to have a broad understanding of the various types of research, in general. There are eleven types of research depending…

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